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Passholder Appreciation Week

Posted on Dec 12, 2017 by in Passholders


We are always looking for different ways to say “thanks” to our passholder family.

This year we hosted our first Passholder Appreciation Week, filled with free activities for annual passholders of all ages.

The week began with opportunities such as Very Important Guest tours. This experience, available throughout the year, gives guests behind-the-scenes access and an insider’s perspective on how we care for marine and freshwater species, including stops at our water filtration system, food preparation area, water quality laboratory and dive zone.

Throughout the week, our dedicated Aquarists and Guest Experience Associates were on-hand to “Dish on Fish,” answering any questions about our animals as well as about our enrichment activities during The Seas’n on Play.

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Throughout the week our “land shark” Finn dropped in for some high-fives, hugs and photo ops!

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For that week, our passholders were given priority at the daily stingray feedings.

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We took a step further, though. Heading into the second half of our Appreciation Week, passholder families who pre-registered had the opportunity to participate in a mini-Stingray Art session! Each participating family walked away with a one-of-a-kind ornament to hang on their tree.

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No holiday celebration would be complete without a visit from our friendly Scuba Claus. To round out our first appreciation week, we debuted the jolly friend of our dive team. Children (and adults!) were given the chance to share their wishes for the holiday season with the jolly old 6

This year’s Passholder Appreciation Week was such a success we’re already planning next year’s. But, one week is not enough. Passholders get a year’s worth of benefits including admission, free parking and discounts in both the Coral Cove Gift Shop and Nautica Café.






Still not convinced an annual pass is for you? Check out what some of our passholders have said!

  • “One of our favorite places to go as a family. So much to do and see. Worth the annual membership if you plan on going a few times per year.” – Danielle F.
  • “One of the best memberships we had as a family.” – Daniel K.
  • “We love the aquarium! It is a great size for us to get through with our kids. This is our second year with an annual pass and it’s the way to go! The staff is always friendly and informative…” – Amanda T.